LEO

LAPINSKI

hello

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HELLO

WHO AM I?

I’m a multidisciplinary designer, slash creative artworker, possessing a creative flair coupled with strategic insight. My portfolio delivers more than just creativity and showcases the projects I’ve worked on from conceptual design through to completion, either in print or digital. I can deliver concepts and strategies and apply rationale within the overall scope of the brief. I’m comfortable working to tight deadlines across a multitude of retail clients and take an integrated approach. I’m someone who wants variety in the role and has an ever-changing list of briefs to work on, looking for a true opportunity to work on something amazing. I’d like to specialise in helping clients unlock what matters most to  their customers, to deliver brands, campaigns, and conversations. My background is retail and many of my clients are big retail brands, although I now work with a host of sectors including fitness and gaming.

 

WHAT CAN I BRING TO THE TABLE?

I simplify the complicated, automate the tedious and create the beautiful. Over the last two decades I’ve grown a lot - new people, new technology and lots of brilliant new briefs, and a passion to deliver... I’m an Adobe maestro, fully proficient in a range of Adobe Design packages, notably InDesign, Photoshop, Illustrator, XD and After Effects. I have strong experience working in an agency environment, delivering time and time again for clients. Even better is that experience comes from working  with retail brands. As cliché as it sounds, I have the ability to work  well autonomously and set my own daily workload. I don’t have to be micro-managed and I can pick up a brief and run with it independently.

 

HELLO TOMORROW.

WORK

EDUCATION

24 / Mograph animation course at School of Motion [USA]

03 / Social psychology studies [Social Psychology University, Warsaw]

01 / Brainstorming & communication [Warsaw University, Warsaw]

98 / All Creative workshops [McCann-Erickson, Warsaw]

97 / History of Art, BSc [Warsaw University, Warsaw]

93 / A-Levels in Polish (B), English (B), Russian (C), Biology (A) & Maths (B)

 

EMPLOYMENT

May 2024 / London

Tjarks & Tjarks / Packaging Creative Artworker

Freelance with market leading company in food packaging.

Mar 2024 > May 2018 / London

Simpson Mahoney Parrock smp / Senior Print & Digital Designer and Artworker

Permanent position as a creative designer for 2 major clients: WD & Fitbit and a brand guardian for Fitbit. My role includes all stages from concept and design to execution in print and digital tasks.

May 2018 > Nov 2016 / London

Gerrard Int. / Senior Graphic & Digital Designer & Artworker

Permanent position at the cosmetic distributor with portfolio of 6 brands in makeup, nailcare, skincare and tanning covering all brand identity aspects from packaging through photography  and social media to print and digital communication, at the same time managing studio and two junior artworkers.

Nov 2016 > Sep 2016 / London

Foam & Substance Ltd.  / Senior Creative Graphic Designer

Three months contract to design various elements of 2 cosmetic brands: Beauty Pie and Soaper Duper, including brand visual guide, mailing, campaign launch POP for Liberty Store,  stationary  and packaging.

Aug 2016 > Jun 2016 / London

Jump Design & Direction / Senior Graphic Designer

Three months contract to design brand visual identity for Coupe de la Ligue (France) and following FSDU, stadium dressing and other collateral.

Jun 2016 > Dec 2015 / London

Walgreens Boots Alliance  / Creative Artworker & Packaging Designer

Six months contract to design FSDU, packaging, press and digital materials for high-street brand Soap&Glory recently added to wallgreens boots alliance brand portfolio

Dec 2015 > Oct 2004 / London

Spark / Packaging & FSDU Creative Artworker & PoP Designer

I started with entertainment clients’ accounts such as MGM, Disney, Universal and 20th Century Fox. Later I worked on another major client – Microsoft. My responsibilities ranged from building POP mockups mock-ups to designing and artworking. My main role was to create POP materials and variety of packaging [steelbooks, slipcases, o-rings, boxes, booklets]. More than 10 years gave me profound knowledge of creative processes in entertainment market  and technical processes from retouching and preflighting, to repro-checking and proofing.

Sep 2004 > Jan 2002 / Chicago

Fetco Inc. / Head of Design, Brand Guardian & Photographer

Fetco is a market-leading coffee equipment manufacturer for major brands [Starbucks,  Krispy Kreme, McDonald’s]. i was employed as an in-house senior designer / brand manager  and set up design and digital photography studio in Warsaw office, and frequently travelled  to Chicago,  to work with the marketing department. I created and maintained a visual and corporate identity along with new brands and worldwide advertisement. I was actively managing all stages of supply chain from development, optimising production and monitoring deliveries to multiple destinations.

Jan 2002 > Dec 2000

Warsaw Young & Rubicam / Art Director

Nov 2000 > Oct 1999

Warsaw DMB&B / Art Director & Web Designer

Sep 1999 > Jan 1998

Warsaw ArtGraph / Creative Artworker

Oct 1998 > Sep 1997

Warsaw McCann Erickson SDN BHD / Creative Artworker

SKILLS

SOFTWARE

Print / Adobe’s Trinity

Digital / HTML5 & CSS, Bootstrap, Dreamweaver, Animate, Blocs

UX-UI / XD, Sketch, Figma, Flinto

Retouch / Lightroom, Topazlabs

3D / Cinema4D, Rhino, Blender

Office / Microsoft 1-2-3

Motion / After Effects, Premiere

Typo / Fontlab, Transtype

 

SKILLS

Graphic Design / Web Design / Creative Artworking / Conceptual Creative / Brand Development / Brand Guidelines / Advertising / Packaging / PoP / Outdoor / Video Editing / 3D Graphics / Retail Brands

WORK ETHICS & HOBBIES

Creative thinking, art direction, team playing, fast learning, time management, attention  to detail, ability to work under pressure  and to tight deadline, project management  and implementation skills, problem solving  and can-do attitude. I love quantum physics and astrophysics.  History of art of course, although modern is great, too. Japanese packaging and graphic design. Psychology, ethnography and languages.

 

REFERENCES

To be supplied on request.

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